Polling & Audience Research

Audience measurement?
Viewership studies?
For an Access Channel? 


If you don’t, the cable company just might talk someone into 

believing that only four people watch and nobody will miss you.  

Can you say "Home Shopping Network"?! 

 Cities & towns, Access Centers, community groups, educational institutions, as well as, corporations, political campaigns & elected officials all benefit from timely, accurate and useful information; information that probes the thoughts, behaviors and attitudes of viewers & voters, customers & clients, students, employees and members.
 

Group W Communications has been providing this information and conducting reliable, valid audience measurement & public opinion research for clients throughout America.  In the public policy arena, the firm has established a unique specialty conducting audience measurement & public opinion research on a host of telecommunications and cable television issues. 

 We have, also, provided survey research for a broad range of clients to help in: public policy development, strategic communications planning, negotiations, message development, tactical decision making and political campaign management.
 

Group W Communications believes in useful and actionable research.  Clearly, research must be valid, reliable and based upon sound methodology.  However, in the real world of public policy, media, practical politics and corporate communication management, research must be actionable. The results must further the client’s knowledge, understanding and objectives.
 

In short, the information must provide you with value added guidance.